Let’s Talk Win – Win…
What exactly does that mean? “Win-Win”…a slick catchphrase to help you take advantage of someone and get business? Not if you’re smart – or a decent human being.
And what are your best assets and opportunities? Your family, friends and colleagues. So how do you “leverage” them? Again, not by taking advantage of them or “using” them – if you’re smart, or a decent human being.
The best option to develop a win-win solution to a business (or personal) goal is to work with someone, making sure both (or all) of you benefit from whatever it is that you’re doing.
Here’s an example of a win-win solution where each party “wins”, and no one loses. If you’ve followed my blog, Facebook, LinkedIn, or any of the other venues, you’ve heard about one of my good friends, Scott Attenborough. Yes, I know…he normally does the Friday blog post, but he’s off for some “well-deserved time” on some exotic beach somewhere…
I first met Scott a few years ago when I was the Vice Chairman of the Board for Veterans 360, an organization dedicated to helping post 9-11 veterans who suffer with PTS(D) and/or TBI. Besides being a fellow Board Member, Scott, through his company Content Capital LLC, is the webmaster, social media consultant / manager, etc. for Vets360, as well as a couple of other veteran service organizations – and has several other clients across the globe. Both of us being former Marines (he was a Drill Instructor…), as well as people who worked with veteran service non-profit organizations, we hit it off right away.
After I closed down both of my companies, completed my Congressional campaign, and settled down into my new life as a writer, speaker and advocate, I needed a website and a good social media campaign to get the word out. Naturally I thought of Scott (he had helped with my previous websites), but now that I was fully retired, I didn’t want to spend the money it would take to do all that.
Scott has a thriving business, and wanted to help me out – but of course, should be compensated for any work he does through his company. I would not ask anyone to step up and do the amount of work I needed done “pro bono”. That would be taking advantage of our friendship.
After several phone calls and discussions, we came up with a solution that benefits us both. Scott developed and manages the JamesKuiken.com website, and advises and helps with all the various social media efforts – which are numerous to say the least. We are on Facebook, LinkedIn, Google+, Twitter, RallyPoint, Goodreads, and are working on some photo sharing sites, probably through something like Pintrest, Instagram and / or Flickr.
As an internationally recognized expert on content development, networking, and other related subjects, Scott also advises me on the strategy of networking and social media, as well as other marketing and publishing strategies and plans. All of this is done with little or no up-front cost to me.
That’s my “win”. What does he get out of it? Besides the pleasure of associating with me…
As a part of the package we developed together, he not only puts his company’s logo and link on the JamesKuiken.com website, but he has a regular platform for a weekly blog post, not on his own website, but on another one (mine) with an entirely different set of readers – thereby expanding his exposure. Also, as with all of my posts, his are also shared on all of my social media venues, also with an expanded readership, driving traffic back to his site. He’s able to reach a few thousand folks that he normally wouldn’t reach just by leveraging the exposure gained by posting on all of my venues.
That, along with some other tangible and intangible advantages, is his “win”.
We both win by helping each other out, growing and maintaining our mutual business interests by ensuring that the other person benefits from that partnership…and the big win…growing our friendship. A real “Win-Win-Win”.
Over the span of my career(s) for the last 40+ years, I’ve always made it a priority to help others as best as I can, hoping for their good fortune and success. You’d be surprised how many times that comes back around full-circle…