I have teamed up with Jim to bring his publishing vision to life. I will be writing articles on this blog which will lean toward the publishing and marketing of content online. For the last 25 years I've been advising publishers and aggregators on the best methods to leverage their content online.
Jim Kuiken and I met through our association with Veterans 360, a non-profit organization dedicated to helping returning combat veterans integrate into civilian life and removing the stigma that is associated with PTSD. That’s a tall challenge.
Over the last couple of years, Jim and I have discussed many things, including the series of books he is writing on becoming and being a warrior and protector of freedom. If you don’t know him, I can tell you that he is an extremely dedicated and disciplined man who has a real and compelling story to tell.
We began to discuss partnering to make sure his story could be told and how we could work together to make that happen. We have come to realize that we can use our individual strengths to ensure the story gets told.
Being an author is hard enough. Most people can’t get past the actual pain and suffering that goes along with writing a book. Then, when you’re done and your masterpiece is ready to be released into the world, you realize that you need a little help.
Traditionally, the publishing house that puts your book out into the market has a vested interest in making sure your book does well. They would put a marketing plan together, make sure you met the right people, helped you to develop the right message, and put you on the road to sell your book. Being accepted by a publishing house used to be your ticket to legitimacy. An author would dream of getting a six figure advance. Let’s face it, unless you’re a BIG name author, that is just a fantasy.
It’s getting harder and harder to get accepted into those hallowed halls of legitimacy and even if you get in, it is no guarantee of success. Publishing houses don’t spend much on first time authors. So if you publish yourself or you publish with a big time publishing house, the marketing will more than likely be left up to you.
Here are things you need to know if you are going to try to sell your book beyond your immediate family.
You need to know:
Know how to present yourself online. Your image is everything and you need to know how that image needs to be presented to the folks that are interested in buying your book. How do you create the right image? You need to dig deep and discover who you are and where your passion exists.
Know Your Audience
Do you know who your audience is? Where do they hang out? You need to research how to connect with the people with whom you want to generate interest. You want to attract people who will be interested in the material you are writing about. So it naturally follows that you need to connect to people like you who are interested in the same things. Then, if you are genuine and true to yourself, you will attract the right audience.
Know Your Craft
If you are an author, writing is what you are all about. You live, breathe, and wallow in the writing of your material. It engulfs you, it taunts you, it tells you that you aren’t enough, and then you conquer the demon who accuses you by persevering. You work through the hard parts and get to the meat. You make your story known. You must spend as much time as you can communicating and building your audience. Get into their heads so they will never forget you.
Know the Media
Learn where and how to communicate with your audience. Is your audience on Facebook? Is your audience on Twitter? Is your audience on RallyPoint? People learn about books and authors on Goodreads, as well. Learn how to communicate with your audience where they hang out.
I am grateful to be teaming up with Jim to help him get his story told. We will keep you posted on progress and you might even get a glimpse at a line or two from the book along the way.
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