Blogging is so important for authors. It might seem like a trivial thing, but it’s more important now than ever. Blogging looks like an easy thing to do but can be a bit daunting when you’re staring at a blank page and you need to get it done.
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Writing is such a private affair between the mind and the page. It’s very personal. It takes a lot of courage to put your work out in public. You have to be willing and ready to accept the praises and the pans.
But if you don’t “put it out there,” nobody will get to read what you publish. You may as well throw your pages in the air and let them drift on the wind. Your thoughts and desires and fears are all contained in those pages. Nobody sees things in quite the same way you do. That is your gift to the world. So you need to target and build your audience.
Blogging is a great method to build your audience and following. Here are some hints and tips to having a successful blog.
Be consistent in publishing articles. It needs to be as consistent as the sun coming up in the morning and it needs to have a specific focus. Done well, a blog can be one of the most effective ways to build a following and become known for something.
Use a Personal Focus
In each post, write like you’re talking to somebody you know well. Not only does it make it easier to write but when the reader gets there, it will sound like a familiar and friendly voice to them.
Explain Something Interesting
To make your writing engaging, think about the things that you end up explaining a lot to different people. The blog is a great place to put those explanations and thoughts in order. Then, you can refer someone to your blog for more info whenever you get the chance.
Invite Readers to Join
Invite your readers to sign up for regular updates. Make them part of your inner circle. Make them feel at home at your blog. You need to engage your readers for them to know more about you.
Be Kind Always
Make sure you are kind. Nobody likes to read anybody else’s troubles or vitriol. Write about things in a positive way. Even if it is a challenging situation, you can make your writing upbeat and positive.
Don’t Overcomplicate Things
As a reader, you don’t want an author to confuse you. I know I don’t have half the attention span that I used to have. If your writing is too complicated, people just aren’t going to stick around to figure it out. There’s too much compelling reading on the internet today. Make it interesting and make it simple.
Read Your Article Before You Post
I know that I like to read my articles out loud to myself before I post them. Reading your own writing out loud will help you catch any slight mistakes or things that just don’t sound right. Have somebody else proofread the article, as well. Spelling and grammar count, so do your very best.
Next time, we can talk about building a profile of your ideal reader. Who are the people that are really going to get something out of your work? Understanding your audience is probably one of the most important steps in building a following.
Until the next time, I wish you well.